Filters
08
Brand Image & Perception
Thirteen attributes, each respondent free to assign any brand. These cards rank the five brands on each attribute — where AlWalimah owns ground, and where Maggi and Goody still set the terms. The chip shows AlWalimah's own share of each attribute.
1Pick an attribute
Tastes authentic
Q18 · base 862
AVG27.9%
1
Maggi
47.1%
+19.2pp
2
Goody
46.9%
+19.0pp
3
AlWalimah
34.6%
+6.7pp
4
Shan
6.6%
-21.3pp
5
First Choice
4.1%
-23.8pp
No artificial aftertaste
Q18 · base 862
AVG24.0%
1
Goody
40.1%
+16.1pp
2
Maggi
36.3%
+12.3pp
3
AlWalimah
30.9%
+6.9pp
4
Shan
7.7%
-16.3pp
5
First Choice
4.8%
-19.2pp
Strong, satisfying flavor
Q18 · base 862
AVG26.5%
1
Maggi
46.9%
+20.4pp
2
Goody
41.8%
+15.3pp
3
AlWalimah
33.4%
+6.9pp
4
Shan
6.5%
-20.0pp
5
First Choice
3.7%
-22.8pp
Consistent taste
Q18 · base 862
AVG25.8%
1
Maggi
44.0%
+18.2pp
2
Goody
43.0%
+17.2pp
3
AlWalimah
32.5%
+6.7pp
4
Shan
5.8%
-20.0pp
5
First Choice
3.9%
-21.9pp
Makes cooking faster
Q18 · base 862
AVG26.3%
1
Maggi
44.7%
+18.4pp
2
Goody
44.1%
+17.8pp
3
AlWalimah
32.8%
+6.5pp
4
Shan
6.4%
-19.9pp
5
First Choice
3.6%
-22.7pp
Makes cooking easier
Q18 · base 862
AVG26.5%
1
Maggi
46.3%
+19.8pp
2
Goody
43.2%
+16.7pp
3
AlWalimah
32.5%
+6.0pp
4
Shan
6.5%
-20.0pp
5
First Choice
4.2%
-22.3pp
Family accept it
Q18 · base 862
AVG26.4%
1
Maggi
45.4%
+19.0pp
2
Goody
45.2%
+18.8pp
3
AlWalimah
31.2%
+4.8pp
4
Shan
6.3%
-20.1pp
5
First Choice
3.9%
-22.5pp
Good value
Q18 · base 862
AVG26.9%
1
Maggi
45.2%
+18.3pp
2
Goody
45.2%
+18.3pp
3
AlWalimah
32.5%
+5.6pp
4
Shan
7.0%
-19.9pp
5
First Choice
4.4%
-22.5pp
Not too salty
Q18 · base 862
AVG23.8%
1
Goody
43.4%
+19.6pp
2
Maggi
37.4%
+13.6pp
3
AlWalimah
28.5%
+4.7pp
4
Shan
5.8%
-18.0pp
5
First Choice
4.1%
-19.7pp
Healthier option
Q18 · base 862
AVG23.2%
1
Goody
41.4%
+18.2pp
2
Maggi
35.3%
+12.1pp
3
AlWalimah
29.5%
+6.3pp
4
Shan
5.7%
-17.5pp
5
First Choice
4.1%
-19.1pp
Wide range of flavors
Q18 · base 862
AVG27.2%
1
Goody
46.4%
+19.2pp
2
Maggi
44.4%
+17.2pp
3
AlWalimah
34.6%
+7.4pp
4
Shan
6.6%
-20.6pp
5
First Choice
3.9%
-23.3pp
Easy to find
Q18 · base 862
AVG28.6%
1
Goody
48.6%
+20.0pp
2
Maggi
47.6%
+19.0pp
3
AlWalimah
34.7%
+6.1pp
4
Shan
7.7%
-20.9pp
5
First Choice
4.2%
-24.4pp
Natural ingredients
Q18 · base 862
AVG24.8%
1
Goody
43.2%
+18.4pp
2
Maggi
37.8%
+13.0pp
3
AlWalimah
32.7%
+7.9pp
4
Shan
6.5%
-18.3pp
5
First Choice
3.6%
-21.2pp